In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. Read “For the Win How Game Thinking Can Revolutionize Your Business” by Kevin Werbach with Rakuten Kobo. Take your business to the next level-for the. For the Win by Kevin Werbach, , available at Book Depository with free delivery worldwide.

Author: Momi Shaktijin
Country: Greece
Language: English (Spanish)
Genre: Finance
Published (Last): 27 January 2015
Pages: 421
PDF File Size: 16.82 Mb
ePub File Size: 15.74 Mb
ISBN: 606-3-96984-782-7
Downloads: 23456
Price: Free* [*Free Regsitration Required]
Uploader: Kazrarr

In their new audiobook The Gamification ToolkitWerbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive book is a user’s guide to help you build a game – for the win. The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate.

However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even kevun will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge.

Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in fof digital engagement strategy. Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections.

Games are human created, formalized structures and processes designed to fpr engagement and get the most out of the “play” impulse.

In fact, gaming comes so naturally to us, we don’t even notice it for what it is. In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ain challenge, from starting a new business to completing a work of tor. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer’s insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions.

How to Fight a Hydra is an essential handbook for derbach, creative professionals, and entrepreneurs tired of ignoring the call to adventure. Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains werbwch new rules and provides valuable examples and case studies for aspiring growth hackers.

Whether you work for a wim start-up or a Fortune giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map. Hundreds of millions of cor globally – million in the United States alone – regularly inhabit game worlds because they provide the rewards, stimulating challenges and epic victories that are so often lacking in the real world.

Jane McGonigal argues that we need to figure out how to make the real world—our homes, our businesses and our communities—engage us in the way that games do.

In renowned game designer Jane McGonigal suffered a severe werhach. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal.

But rather than let herself sink further, she decided to get better by doing what she does best: She turned her recovery process into a resilience-building game. What started as a motivational exercise quickly became a set of rules for “post-traumatic growth”.


Today nearly half a million people have played SuperBetter to get stronger, happier, and healthier. Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: How do today’s most successful tech companies – Amazon, Google, Facebook, Netflix, Tesla – design, develop, and deploy the products that have earned the love of literally billions of people around the world?

For the Win

Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspiredtechnology product werbxch thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.

Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? And it’s easier than you think. The CEO and president of IDEO writes that when designers are involved from werbacb very beginning of the innovation process, startling new ideas can result – as a U.

You might’ve talked about innovation with your IT department or software development agency lately and the words “design thinking” were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool?

Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Wernach and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods. Make learning painless, exciting, habitual, and self-motivating. Absorb info like a human sponge.

This book is the key to reversing all the misconceptions you have and making learning fun again. The ultimate guide to building an app-based business – now revised and updated. Apps have changed the way we communicate, shop, play, interact and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar Appserial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

For years Ryder Carroll tried countless organizing systems, online and off, but none of them fit the way his mind worked. Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective.

Then it went viral. To his astonishment, Bullet Journaling is now a global movement.

It’s about what Carroll calls “intentional living”: Facebook, PayPal, Alibaba, Uber – these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: Platform Revolution delivers the first comprehensive analysis of how platforms werrbach technology to match producers and wervach in a multisided marketplace, unlocking hidden resources and creating new forms of value.

When a company like Uber connects drivers with passengers, everybody wins – except traditional cab companies, which are scrambling to survive. Take your business to the next level – for the win.


Follow the Authors

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions wsrbach sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter din persuasively that gamemakers need not be the only ones benefiting from game design.

In their audiobook, they reveal how game thinking – addressing problems like a game designer – can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a six-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin! I felt there wasn’t much ‘meat’ to this audio book.

There were a few examples mentioned throughout but I was expecting much more considering that I find this topic extremely interesting. I think it would have been more engaging had the author read it add I found the narration quite boring.

But academic and full of fluff Not fun to listen to But not terrible I got some ideas. The book covers points, badges, and leaderboards and attempts to go a beyond these, but only provides quite limited guidelines for this. The advice is about as vague as: It also warns against mindless use of basic “point-ification”, which is all appropriate to mention, but I didn’t come across any profound insights.

So the book works fine as an introduction to the field, but is only that. The narration is rather poor.

The speech is fast and inanimate, and sounds like someone trying to quickly plough through the material instead of delivering a genuine account. Had some useful stuff in this book! Thank you for sharing and giving me s wegbach to improve my products. Grate book if you want to learn the basics of gamification from conceptualization to implementation. Read this to webrach the class on coursera.

Looking forward to go a lot more in depth. What could have made this a 4 or 5-star listening experience for you? I can’t liste it!!!! What could Kevin Werbach and Dan Hunter have done to make this a more enjoyable book for you?

For the Win by Kevin Werbach

Ofr not their problem, is a technical problem. How did the narrator detract from the book? I do not know. If you could play editor, what scene or scenes would you have cut from For the Win? Kevin WerbachDan Hunter Narrated by: Free with day trial Membership details Membership details 30 days of membership free, plus 1 audiobook and 2 Audible Originals to get you started.

After trial, you’ll get 3 titles each month: Don’t like your audiobook? Swap it for free. Cancel anytime and keep your audiobooks. Get access to the Member Daily Deal. Give as a gift. People who bought this also bought